FAQ:

Why is moisturizing baby’s skin important?

It's essential to moisturize baby's delicate skin to protect it and prevent chapping, especially in cold, dry weather. And lotion or oil helps retain body heat. After bathing, gently pat your baby dry with a soft towel--rubbing can cause irritation--and apply a baby lotion, cream or oil while skin is still damp to seal in moisture.

What differentiates one lotion or oil from another?

Many parents look for natural baby lotions made with natural plant oils such as aloe barbadensis leaf juice, sunflower seed oils, and glycine soja (soybean oil). Natural emollients like shea butter, vitamin E, and squalene are very rich and great for baby’s skin.

Massaging lotions and oils into your baby's skin can relieve irritation. But products should be free of petrochemicals (especially mineral oil), which are themselves irritants. Also, look for healing botanicals in your baby's lotion or oil like aloe, olive esters, sunflower seed oil. Rich emollients like squalene and shea butter will support baby’s delicate and sensitive skin.

Massaging lotions and oils into your baby's skin can relieve irritation. But products should be free of petrochemicals (especially mineral oil), which are themselves irritants. Also, look for healing botanicals in your baby's lotion or oil like aloe, olive esters, sunflower seed oil. Rich emollients like squalene and shea butter will support baby’s delicate and sensitive skin.

Are there any other benefits of lotions, oils, or massage for baby?

Make moisturizing a special time for your baby and you. Applying lotion or massage oil or balm to your baby is a great stress reliever for both of you. Always remember, your touch is therapeutic. Babies grow and develop better when they are regularly touched.

Lavender, chamomile and aloe have a long history as soothing and moisturizing ingredients and have a good record of safe use in cosmetics. Other healing botanicals to look for in lotions and oils (and other baby products) include avocado butter. The same guidelines for finding gentle shampoos apply to lotions: avoid artificial colors, ethoxylates, and seek out products that use gentle preservatives.